Umbra is a fully packable parasol which is designed collaboratively with CittaSlow town Seferihisar. One of the major purposes of CittaSlow movement is to increase the consumption of local goods as SlowFood understanding. However, after doing research, it has been discovered that as a result of the availability of the supermarket chains in rural areas, bazaar/street market experience is almost disappearing. Since the market chains are steady and neat, local people have started to reject the shop in local bazaar due to instability and changing weather conditions.  As a consequence, Umbra is designed to combine the vivid characteristic of town and residents.

The objective was to enhance the bazaar experience by reorganizing the local bazaar and providing easy usage of the parasol to salespeople. Within the collaborative project with town hall and fellows as a chosen brief of bazaar activity, complementary products were generated beside Umbra to restructure the experience. 


In order to increase the night bazaar activity of residents and visitors, the solar panel was used in the shade design. By doing that, the necessity of energy to illuminate the lighting of parasol would be provided while assuring the mobility of bazaar community. 


For energy supply, Power-Plastic (created by Konarka) had been thought because of its flexibility and fabric-like behaviour. 


Along with Umbra, service provides a colour-coded arrangement to bazaar by dividing the goods by their genre in order to provide pleasant and time saving shopping experience.

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